You’ve built an AI product. Now get people to actually use it.
Fractional product leadership for funded AI startups whose product is built but adoption has stalled. I find out why people aren’t changing their behavior and fix it.
Ian Randolph
Product · AI · behavioral science
- 15years in product
- 8zero-to-one AI products
- 7industries
- 5raises generated
- 2exits, including Trainline’s £2Bn IPO
- 1book authored, Sculpt the Future
Why me
Behavioral science and AI product depth, in one person.
For teams where behavior change decides success, that fusion builds AI products people actually adopt. No waiting months. No six-figure bet.
Behavioral science
- BSc Cognitive Science, Yale (summa cum laude)
- MSc Decision Science, LSE (#1 in program)
- DARPA-funded research into how beliefs spread online
- Taught behavioral science at LSE
- Peer-reviewed research on AI product management
AI product
- 8 zero-to-one AI products over 15 years
- Built the world’s-first AI CFO
- What AI can do, and how people trust or reject it
- AI across biometrics, influence, psychometrics, fintech
Deep product craft
- 15 years across the full lifecycle, pre-seed to enterprise IPO
- Seven industries: fintech, health, adtech, HR tech, travel, retail, martech
- Author of Sculpt the Future
- Featured in Marty Cagan’s Transformed
Selected work
Chief Product Officer. Built the world’s-first AI CFO to over 100 paying customers; raised €2M and built the founding product function.
VP Product. Found product-market fit for a pain-free blood-collection device and repositioned to enterprise health.
Head of Product & R&D. Shipped Trudy, an AI influencer tool; raised £3M at 3x the prior valuation.
Senior R&D Manager. First product hire; biometrics and the product OS, into a $25M raise.
Senior Product Owner, Web & Data Science. Six AI features used by millions; a key role in the £2Bn IPO.
Product Lead. AI psychometric products, exited to Nielsen.
In their words
Ian is the real deal. A thoughtful leader, a passionate innovator, and a deep, insightful thinker. He holds strong convictions, but wears them lightly.
Working with him has been life changing. He lives product development. In short, Ian is himself, and he will teach your team how to find themselves in their work.
Plain and simply, the best Product Owner I have worked with. The driving force of progress, the source of purpose and motivation, and the constant lead on how to improve.
He brings psychology into the workflow, from microcopy decisions right through to complex UI. Any team would be lucky to have Ian.
Ian is a superstar. His understanding of product management is no doubt his strong asset, matched by a natural ability to fuel everyone around him with energy and enthusiasm.
The most nurturing and caring person I’ve worked with, making everyone around him fueled by his energy and good spirit. Very organized, hands-on, and he leads the direction of products well.
My point of view
A product is only worth the behavior it changes. And changing behavior isn’t taste or luck. It’s a science, one few builders are trained for.
AI can generate the code, the design, the copy. It can’t make a real person trust something new or change a habit.
Get the behavior right and the rest follows. Get it wrong, and nothing else you build matters.
Three ways in (the right one depends on your stage)
Founding Sprint
“We don’t have a product yet.”From founder insight to a fundable thesis and prototype.
PMF Turnaround
“We have a product, but it isn’t taking off.”Diagnose why the behavior isn’t changing, then fix it.
Product Transformation
“We work, but we’re not innovating.”Build the product function so you keep finding your next product without me.
Let’s find out if I’m the right fit.
Book a free 30-minute call. We’ll talk through your product and your biggest challenge, and work out together whether I’m the right person to help. No pitch.